Top 5 Personal Finance Apps on iOS in Middle East Q4 2022

Throughout Q4 2022, the top personal finance budgeting and planning applications on iOS in the Middle East showcased diverse performance metrics. Here's a closer look at the key trends observed for each app.

Splitwise, from Splitwise, Inc., experienced a notable fluctuation in weekly downloads, starting with a high of approximately 18.6K in late September and gradually decreasing to around 2.6K by the end of December. Weekly revenue showed a steady increase, peaking at about $203 in late November. Active users saw a decline from around 22K in late September to 14.1K by the end of the quarter.

Malaa: Track, Save & Invest observed a significant increase in weekly downloads, starting from 284 in late September and reaching up to 4.6K in mid-October. However, the app's downloads fluctuated, closing the quarter at approximately 2.8K. Revenue data was not available for this app.

مصاريف had a consistent weekly revenue, peaking at $6 in late November. Downloads varied significantly, reaching a high of 5.3K in mid-December from an initial 1.8K in late September. Active users remained relatively stable, with a slight increase from 25.9K to 27.4K throughout the quarter.

وفير : تتبع المصروفات الذكي, published by Wafeer Holding LTD, saw its weekly downloads range from 735 in early October to a peak of 1.8K in mid-October, ending the quarter at around 1.1K. Weekly revenue remained minimal, with only a few instances of earning $1.

Finally, دراهم | Drahim from Drahim LLC experienced notable trends in both downloads and revenue. Weekly downloads started at 2.1K in late September, fluctuating throughout the quarter, and closing at around 1K. The app's weekly revenue peaked at $452 in the final week of December, showing significant growth from $342 in late September.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.